Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Australian food brand SunRice has unveiled a bold new campaign, ‘SunRice Baby,’ reimagining the iconic 1990s track Ice Ice Baby with fresh lyrics to spotlight the versatility of rice and...
Roblox, la plateforme de jeux en ligne aux millions d’utilisateurs quotidiens, enrichit son univers avec une nouvelle fonctionnalité baptisée “Moments”. Dévoilée lors de la Roblox Developers...
Coca-Cola has taken its Premier League partnership into fresh territory with the launch of ‘Beat The Icon’, a nationwide Fantasy Premier League (FPL) challenge giving supporters the chance...
KFC has embraced the “treat yourself” mindset of generation Z with its latest campaign, Bucket for one, rolled out across Germany. Developed by creative agency Butter in collaboration with...
McDonald’s Australie relance son célèbre jeu Monopoly avec une campagne ambitieuse imaginée par l’agence Wieden+Kennedy Sydney. Pour les six prochaines semaines, les fans du pays pourront...
Subway Australia is stepping into the gaming arena with the launch of the Subway Community Hub, a brand-owned competitive platform designed to celebrate the return of the cult-favourite SubDog...
Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative,...
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