Meta muscle sa pub : Reels, Threads et ciblage IA au menu
Meta a profité de son Brand Building Summit 2025 pour annoncer une série de nouveautés publicitaires destinées à renforcer son avance face à TikTok et YouTube. Au programme : des Reels...
Meta a profité de son Brand Building Summit 2025 pour annoncer une série de nouveautés publicitaires destinées à renforcer son avance face à TikTok et YouTube. Au programme : des Reels...
Ford Motor Company is shifting gears into a bold new chapter with Ready Set Ford, its first global marketing campaign in more than ten years. Created by Wieden+Kennedy New York, the new platform...
Spotify and TikTok have teamed up to launch Big on BookTok, a dedicated hub where book lovers can discover and share audiobooks tied to TikTok’s most talked-about titles and authors. The page,...
BOSS Fragrances has unveiled an ambitious new global campaign in collaboration with creative agency Marcel, fronted by three international icons: actor Bradley Cooper, singer Maluma, and footballer...
McCann India, in partnership with L’Oréal Paris, has launched a powerful new campaign under the global Lessons of Worth initiative to celebrate the 50th anniversary of the brand’s iconic...
WhatsApp is stepping further into the world of artificial intelligence with the rollout of “Writing Help,” a new feature aimed at helping users find the right tone for their messages. The...
Instagram is working on a new feature designed to bring users closer together through shared passions. Called “Picks”, the tool was first spotted by reverse engineer Alessandro Paluzzi, known...
Spotify is once again reshaping the way we consume content. This time, the streaming giant sets its sights on audiobooks with a bold and catchy promise: “Read Like You Listen.” In other words,...
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