Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
The global advertising industry is undergoing a gradual but significant transformation. Over the past decade, several once-powerful agency names have disappeared from skylines, business cards,...
Maltesers is tapping into the power of simplicity to stand out in a crowded digital landscape. The beloved chocolate brand has launched a new campaign on Pinterest in collaboration with agency...
As the world counts down to the Milano Cortina 2026 Winter Olympic Games, the International Olympic Committee (IOC) has unveiled a unique and symbolic culinary creation: pasta shaped like the...
Tiffany & Co. has unveiled its holiday campaign, “Love Is a Gift,” continuing its ongoing creative partnership with Anomaly and director Jonas Lindstroem. The film marks the latest chapter...
What if a simple price tag could tell a story? In Sweden, IKEA has reimagined one of its most recognizable visual elements — the price label — turning it into the emotional centerpiece of...
Uber’s latest Australian campaign strikes a humorous and melodic chord, with country-pop legend Shania Twain joining forces with Aussie comedian-musician Tom Cardy for a tongue-in-cheek musical...
Coca-Cola is celebrating one of Canada’s greatest national passions: hockey. With its new campaign “Fan Work is Thirsty Work,” the brand pays tribute to the energy, loyalty, and determination...
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