Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
Playlists may shape listening habits, but it’s fans who truly write the history of music. Spotify has embraced this idea by relaunching its Fan Life campaign, this time with a bold cinematic...
Korean food giant Nongshim has announced a global partnership with Netflix, building on the worldwide success of the animated series K-Pop Demon Hunters. The collaboration blends pop culture...
Nestlé KitKat has launched a fresh collaboration with Spotify, unveiling Break the Loop—a campaign designed to shake consumers out of their music routines and inspire discovery. Conceptualised...
Gap has unveiled its Fall 2025 global campaign, Better in Denim, a bold reimagining of its signature style anchored by music, dance, and cultural diversity. The star of the campaign is KATSEYE,...
Whirlpool® has taken laundry to the next level with a cultural twist. The appliance giant partnered with Grammy-winning rapper Big Boi, best known as one half of the iconic duo OutKast, to launch...
À quelques mois de la sortie très attendue de Call of Duty: Black Ops 7, Activision surprend avec une stratégie de communication inédite. Plutôt qu’un simple teaser, l’éditeur a lancé...
Krispy Kreme is inviting fans to swap wands for napkins with the launch of its new Harry Potter–themed donut collection, unveiled in collaboration with Warner Bros Discovery. The limited-time...
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