Amazon : l’IA dope le cloud, le retail suit — mais le cash se tend
Amazon vient de publier des résultats trimestriels qui confirment deux certitudes : L’avenir du groupe se joue dans l’IA et le cloud, La transformation a un coût — salé. AWS reste...
Amazon vient de publier des résultats trimestriels qui confirment deux certitudes : L’avenir du groupe se joue dans l’IA et le cloud, La transformation a un coût — salé. AWS reste...
Sainsbury’s is bringing a touch of magic back to Christmas. The British supermarket chain has revived the Big Friendly Giant (BFG), inspired by Roald Dahl’s beloved character, for its 2025...
VML Hong Kong has unveiled a powerful new regional campaign for Triumph, one of the world’s leading intimate apparel brands. Entitled “Just Like You,” the initiative encourages women across...
Coca-Cola has unveiled its new Olympic and Paralympic Games campaign in Canada, reaffirming its long-standing partnership with the global sporting event. Centered around the theme “Refresh...
As the world counts down to the Milano Cortina 2026 Winter Olympic Games, the International Olympic Committee (IOC) has unveiled a unique and symbolic culinary creation: pasta shaped like the...
The Dairy Farmers of Ontario (DFO) is bringing new emotional depth to its Everybody Milk platform with a refreshed campaign that highlights milk as a universal gesture of care. First launched...
McDonald’s Australia is introducing matcha to its McCafé menu, supported by a national campaign from Wieden+Kennedy Sydney that leans into the humor and small indulgences of everyday life....
Heathrow Airport’s most adored mascots, Doris and Edward Bair, are back on television screens in a charming new campaign titled “Must Be Love.” Created by independent agency St Luke’s...
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