Sainsbury’s lance Pollen, sa plateforme IA pour le retail media
Le géant britannique de la grande distribution, Sainsbury’s, s’apprête à révolutionner son approche du retail media en lançant Nectar360 Pollen, une plateforme inédite qui intègre...
Résultats de " Entertainment-industry " est 538 article
From Chatbot to Court-Side: Kalshi Drops Bizarre AI Ad at NBA Finals
How do you generate massive buzz during the NBA Finals with just $2,000 and three days of production? If you're Kalshi, an online prediction market, the answer is simple: let artificial intelligence...
Mattel et OpenAI : Quand l’intelligence artificielle entre dans l’univers du jouet
Après le succès planétaire du film Barbie, Mattel continue de tracer sa route vers l’innovation. Le géant américain du jouet vient d’annoncer une alliance stratégique avec OpenAI, entreprise...
Sky Glass Takes Center Stage In Playful New Ad Starring Andrew Garfield
Sky has unveiled a new chapter in its acclaimed “That Sky Feeling” campaign with an imaginative advertisement for the latest Sky Glass TV. Directed by Vedran Rupic and produced by Sky’s...
Dove’s #ShareTheFirst: A Glimpse Into Unilever’s Influencer-Driven Future
In a striking move that has captured attention across the marketing industry, Unilever has pledged to dedicate 50% of its advertising spend to social media, with a particular emphasis on influencer...
Burger King Partners with Michelin-Starred Chef Paul Pairet for a Whimsical Fast-Food Revolution
When a Michelin-starred chef steps into the world of fast-food, it’s bound to be more than just another LinkedIn update. And when that chef is Paul Pairet — a giant of modern gastronomy and...
Maxime And The Joy Of Simple Choices: Volkswagen’s Refreshing Ad
In a world overwhelmed by options—where even ordering a coffee can feel like a test—Volkswagen is choosing to keep things simple. And funny. With the “Maxime” saga, created by DDB Paris...
Ritual And Giant Spoon Use AI Avatars To Champion Realness In The Wellness World
In a world where the line between real and fake grows increasingly blurry, Ritual and creative agency Giant Spoon have found a clever way to cut through the noise. In their latest campaign, the...
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