Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
Ghirardelli Chocolate Company has teamed up with two of television’s most recognizable best friends—SpongeBob SquarePants and Patrick Star—for a new campaign celebrating iconic pairings....
As the world becomes increasingly shaped by screens and instant uploads, the desire to hold a physical photograph—something tangible, imperfect and lasting—remains deeply meaningful. Fujifilm...
This holiday season, Walmart is turning stress into sparkle — and chaos into cheer — with a campaign that whisks shoppers straight into a reimagined Whoville. Launched October 26 in collaboration...
Heathrow Airport’s most adored mascots, Doris and Edward Bair, are back on television screens in a charming new campaign titled “Must Be Love.” Created by independent agency St Luke’s...
At Columbia Sportswear, durability isn’t a buzzword — it’s a legacy. And for this year’s Halloween, the American outdoor brand decided to take that promise to its darkest — and funniest...
Channel 4’s Dispatches has made British television history by introducing an AI-generated presenter in its latest documentary, Will AI Take My Job? — a bold experiment designed to demonstrate...
Instagram is experimenting with skippable ads inside its Reels feed, allowing users to bypass certain advertisements after a few seconds, Meta confirmed to the media ADWEEK. Inspired by YouTube’s...
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