Nike réinvente son emblème : “Just Do It” devient “Why Do It?”
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
Spotify and Nike have joined forces to launch the global rollout of Make Moves, a campaign designed to tackle the societal pressures that drive teenage girls away from sport and physical activity....
In an era where digital distractions and fast-paced living make it easier than ever for scammers to succeed, BNZ is taking a stand with a new campaign encouraging customers to slow down and think...
Samsung has unveiled its latest campaign for the Galaxy Z Fold7, produced by O Positive and directed by Brian Billow in collaboration with BBH USA. Titled “The Real Upgrade,” the series of...
Spotify is no longer just about playlists and streams—it now wants to be a social space. With the launch of Messages, the platform is moving beyond its role as a music distributor to become...
Snapchat, in collaboration with Publicis Media and NRG, has unveiled new research that redefines how consumers in Saudi Arabia move from discovery to decision-making across key sectors — quick...
Playlists may shape listening habits, but it’s fans who truly write the history of music. Spotify has embraced this idea by relaunching its Fan Life campaign, this time with a bold cinematic...
When McDonald’s decides to step onto the style pitch, it doesn’t settle for the sidelines. Teaming up with Italian streetwear giant Kappa, the golden arches brand has launched a bold new...
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