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The Marketing News of the Week!

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Apple Starts Producing Its Own TV Series: The apple firm has budgeted for a billion dollars for the production and purchase of original video content over the next twelve months. Such an investment would confirm the company's ambitions in the streaming market and could be a step towards launching a competing service to Netflix.


Supercup of Spain: Koutoubia Steals the Show from Cristiano Ronaldo: Real Madrid triumphs on Monday against FC Barcelona by winning the first round of the Spanish Super Cup final with three goals to one at Camp Nou. Crisitano Ronaldo scored Real's second goal and was given the yellow card for taking his shirt off. The photographers on the spot have strafed the Ballon d'Or to get the perfect shot. Very good timing for the Moroccan sausage company Koutoubia which saw its logo scroll in the dashboards of the field reserved for the sponsors during Ronaldo's goal and when the latter showed his pecs to an ecstatic audience.


IRT Offers Free Tickets for Donating Blood: The National Blood Transfusion Center issued an alert in which it expressed its concern about the lack of blood reserves at its disposal. A campaign has therefore been launched with citizens to contribute to a mobilization for the donation of blood. Thus, the Ittihad Riadhi of Tangier club (IRT) had the idea to participate and offered to grant free tickets to people who contribute to the local blood donation campaign. This initiative, which reflects the effective adhesion of the Tangier club to the local blood donation campaign, aims to support this operation with several health benefits for donors and save lives.


Ikea Launches Its New 2018 Catalog: The Swedish furniture brand Ikea has just launched its 2018 catalog under the theme "Make way for life". In this catalog, Ikea highlights the trends to come, focusing on the interior life of house, especially the living room. Translated into 35 languages for the whole world, the Moroccan catalog is available in two versions, French and Arabic, and it will be distributed in the catchment areas of the Ikea Zenata store. The store also offers a digital version where customers have access to demo videos and more information on furnishing solutions presented this year.


Label'Vie Opts for Solar Energy: Label'Vie intends to produce electricity from solar energy this year. The first store that will host this equipment is that of Atacadao Meknès, whose structure is designed to support a photovoltaic roof enabling energy self-sufficiency to be obtained, explains the group in its management report 2016. This installation will be gradually extended to other stores in the cities of Taza and Marrakech, specifies the group.

 

 

Crédit : IMPERIUM MEDIA

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