William Hill has unveiled its latest creation, “Final One Standing”, a free-to-play football elimination game designed to keep fans on the edge of their seats. Conceived by agency T&P and directed by Dominic O’Riordan, the launch campaign transforms the excitement of the pitch into an adrenaline-fueled spectacle.
The concept is simple yet compelling: players choose a football team each week, aiming to remain in the running and claim the title of the last player standing. The inaugural game comes with a £500,000 jackpot, adding even more pressure and thrill to the competition.
At the center of the campaign is a visually striking TV commercial — available in both 60-second and 30-second versions — set in a massive industrial space. The spot follows determined players sprinting at full speed while dodging footballs blasted from cannons, symbolizing the relentless challenges of the elimination format.
Nick Stringer, global brand and creative director at Evoke, described the project as “an exciting new proposition for William Hill in the free-to-play space,” highlighting its potential to engage audiences in a bold and entertaining way. Russell Ramsey, executive creative director, added that the campaign’s dramatic visuals were meant to “capture the tension and excitement” of the game.
The campaign rollout covers television, video-on-demand, social media, digital platforms, press, out-of-home and digital billboards, as well as podcasts and radio — ensuring “Final One Standing” is impossible to miss.
