Starbucks has introduced its new holiday campaign, Drawn Together, alongside the return of its festive menu in stores. The campaign, created in partnership with Anomaly, aims to capture moments of joy, connection and seasonal warmth through animated hand-drawn illustrations that appear across Starbucks’ iconic red holiday cups.
Set to The Proclaimers’ classic anthem “I’m Gonna Be (500 Miles),” the primary spot tells the story of two baristas whose paths diverge and reconnect, emphasizing the idea of traveling any distance to be with the people who matter. The song, familiar across generations, underscores the emotional resonance of the visual narrative.
Tressie Lieberman, Starbucks Global Chief Brand Officer, highlighted the sentiment behind the campaign:
“The holidays at Starbucks are a beloved tradition and a shared experience our customers look forward to each year. This season’s campaign celebrates connection in a way that feels both joyful and meaningful. Every detail was designed to evoke the warmth and togetherness that a visit to Starbucks brings.”
The campaign’s illustrations were created by Los Angeles–based artist Geoff McFetridge, known for his minimalist and expressive artistic style. His imagery portrays everyday human experiences in a way that feels personal and universal.
McFetridge explained his inspiration: “My drawings for this project reflect how we celebrate this season. They are personal impressions, and I hope they create moments of connection and reflection for people encountering them.”
The advertising spot will run during major holiday programming, including the 57th Annual CMA Awards, the National Dog Show, SNL Christmas Specials, and seasonal theatrical releases.
The campaign was developed in collaboration with creative agency Anomaly, media agency Spark, and social agency Conscious Minds. Starbucks’ in-house creative team designed this year’s holiday cup collection.
