As the war in Gaza nears its second anniversary, French NGO Dignité International has joined forces with creative agency Mlle Pitch to launch a hard-hitting campaign titled “Indignons-nous pour Gaza” — or “Outrage for Gaza.”
The initiative aims to break through public indifference surrounding one of the world’s longest and most devastating humanitarian crises. By pairing raw photojournalism with verified UN data, the campaign seeks to remind global audiences that behind every statistic lies a shattered human life.
Communicating about humanitarian disasters often walks a fine line between empathy and overexposure. Instead of relying on shock or despair, Mlle Pitch chose a factual, dignified approach. The campaign’s three arresting posters feature real images taken by photojournalists, confronting viewers with the stark reality of Gaza’s daily suffering.
The figures are staggering: over 60,000 lives lost, including 1,400 people killed while searching for food, 200 journalists assassinated, and thousands of doctors and aid workers targeted. These numbers make Gaza one of the deadliest conflicts for both the press and medical personnel in recent history.
“The goal was never to exploit emotion, but to face it head-on — with dignity and precision,” explained Magali Faget, founder of Mlle Pitch. The campaign’s tone is deliberately direct, designed to reignite moral outrage rather than compassion fatigue.
Since October 2, “Outrage for Gaza” has appeared in leading French publications such as Libération, Le Parisien Week-end, Courrier International, Society, and Le Nouvel Observateur. The campaign will continue through February 2026, bolstered by pro bono media partnerships to ensure sustained visibility.
This long-term presence is strategic: in an era where global attention shifts at lightning speed, sustained messaging is crucial. “Humanitarian crises are often forgotten as new emergencies emerge,” said a spokesperson for Dignité International. “Our challenge is to keep Gaza visible, to make sure indifference never becomes the norm.”
Beyond its visual impact, the campaign includes a petition — already signed by more than 45,000 people — calling on world leaders to uphold three urgent principles: protect civilians, respect international humanitarian law, and allow unrestricted access to food and medical aid.
On October 2, Dignité International will also host a conference at the Musée des Arts et Métiers in Paris, under the theme “Facing the powerlessness of international law: the humanitarian challenge for civil society.” The event will gather NGOs, policymakers, and experts to debate how humanitarian action can adapt when legal protections are ignored.
With “Outrage for Gaza,” Dignité International and Mlle Pitch reaffirm that communication can be a force for conscience. In a world overwhelmed by images and information, their campaign proves that clarity, truth, and humanity still have the power to break through the noise — and to remind us that indifference, too, is a choice.
