Domino’s is marking its anniversary in the United Kingdom with a vivid, nostalgia-soaked campaign that splices pop culture, arcade aesthetics and film references into a single joyride. The hero film—shot in Luton, United Kingdom—follows a Domino’s courier who picks up a pizza and slips through an ‘80s-inspired universe, from neon-lit game worlds to silver-screen icons.
The spot winks at a roster of cultural touchstones: a Lotus Esprit nods to the suave spy era of late-’70s and early-’80s Britain; a DeLorean evokes the time-hopping fantasies of cult cinema; a BMX recalls the suburban adventures of classic family films; and arcade sequences channel the pixel landscapes and synth swagger of titles like OutRun. Wardrobe and props—bombers, caps, Walkman players and fluorescent palettes—round out the decade’s signature look. The soundtrack, “Maniamaster” by Lupus Nocte, ties the frenetic visuals together with a retro pulse.
Extending the idea beyond the screen, Domino’s has partnered with Unified Goods on a limited capsule, Hot since ’85, reimagining the brand’s vintage red and light-blue delivery uniforms and offering a handful of authentic period pieces. The collection is available through 9 October on Unified Goods’ online store, giving fans a tangible keepsake from the campaign’s throwback world.
This isn’t Domino’s first pop-culture play of the year. Back in February 2025, the brand teamed up with former footballer and TV commentator Omar Da Fonseca for football-night TV spots created by agency Seven—a reminder of Domino’s enduring pitchside proposition: pizza as the match-day companion.
As a whole, the anniversary push embraces memory, music and movie lore to position Domino’s as more than a delivery company—it’s a curator of feel-good moments that bridge eras, from arcade cabinets to streaming nights.
