Topgolf is turning up the volume on game day with its newest campaign, Topgolf Has Football, created with agency of record Anomaly and directed by François Lallier. The work doubles down on a simple message — yes, Topgolf really does have football — and delivers it with a tongue-in-cheek humor that’s as loud as it is memorable.
The campaign consists of two punchy 15-second spots that celebrate Topgolf as a destination where football fans can watch the game, play, and eat — all in one place. Building on the brand platform You’re Better Off at Topgolf, the ads highlight that every bay has TVs, a full bar shows every game, and players can even try the new Field Goal Challenge between snaps.
In “Kids,” a father attempts to watch television while his children create chaos around him, until his partner asks, “Did you know Topgolf has football?” His excited reply — “Topgolf has football!” — is followed by him sprinting down the neighborhood street in gleeful celebration, child in hand.
“Cups” opens in a dive bar where a man quietly reading a newspaper announces the same news. Shocked patrons drop their drinks before rushing out as he shouts, “Topgolf has football!” The humor is exaggerated, but the message is unmistakable: if you want to watch football this season, Topgolf is the place to be.
The campaign positions Topgolf as more than just a golf destination — it’s a football viewing hub where fans can combine two passions. Supported by value-driven offers like Sunday Funday and Half-Off Golf, the campaign rolls out across linear TV, CTV, online video, social, display, and programmatic channels.
