As the NFL season kicks off, Xfinity is putting comedy back in the spotlight. The telecom brand has reunited Owen Wilson and Vince Vaughn with their Wedding Crashers director David Dobkin for a new campaign that blends live sports, streaming, and humor into what it calls a “Long Weekend.”
Created by Austin-based creative agency Preacher and produced by RSA Films, the campaign stages the duo in front of the TV with football, food, and plenty of banter. Reviving their trademark on-screen chemistry, Wilson and Vaughn playfully spar over their sports allegiances while ultimately agreeing that Xfinity’s game-day features deliver the ultimate viewing experience.
Preacher’s executive creative director Greg Hunter explained the casting choice: “Wilson and Vaughn’s mix of playful bickering and genuine camaraderie was perfect. Watching them back together with David Dobkin really felt like capturing lightning in a bottle—it was almost like filming the sequel the world has always wanted.”
For Dobkin, it marked the first time working with the actors since Wedding Crashers hit theaters two decades ago. “The magic was still there,” he said. “They constantly push each other, which is exactly what you need to make comedy fresh and alive.”
Shot at Universal Studios in Los Angeles, the first spot premieres during Thursday’s Eagles vs. Cowboys game—one of the NFL’s most iconic rivalries. The campaign will continue throughout the season, with Wilson and Vaughn starring in a series of shorts rolling out into 2026.
With comedy, nostalgia, and sports colliding, Xfinity is betting that audiences will be as hooked on the laughs as they are on the touchdowns.
