In a flavorful blend of nostalgia, pop culture, and social impact, Oreo has unveiled a unique collaboration with global icon Selena Gomez. The result? A limited-edition cinnamon cookie that not only satisfies your sweet tooth but also supports a cause close to the singer's heart.
Marking the first partnership between Oreo and Selena Gomez, this new cookie is more than just a snack—it’s a sentimental homage. Inspired by horchata, the creamy, spiced drink that Gomez loved during her childhood, the treat features two cinnamon-chocolate wafers sandwiching dual layers of cream: one cinnamon-chocolate, the other sweetened condensed milk. The combination is rich, comforting, and designed to evoke personal memories.
Beyond the flavor, Oreo and Gomez have baked a heartfelt tribute into every detail. Six unique designs appear on the cookie wafers, including symbols from Gomez’s music career and the word “Selenators” to honor her devoted fanbase. In a particularly exclusive touch, one in three boxes will contain a cookie with Selena Gomez’s engraved signature—a first-ever for Oreo and a must-have for collectors.
This collaboration also champions mental health. A portion of the proceeds will benefit the Rare Impact Fund, an initiative Gomez launched in 2020 to expand mental health resources for young people. “This isn’t just a cookie. It’s a conversation starter,” said Gomez in a statement. “I hope this collaboration brings comfort, joy, and most importantly, help to those who need it most.”
Pre-orders for the Oreo x Selena Gomez cookie begin June 2 on Oreo’s official website. In-store availability will follow on June 9 across the United States, Canada, and Brazil, with a second wave launching June 17 in Australia and New Zealand. The exclusivity of this release is expected to spark excitement—and likely, a bit of a frenzy—among fans and collectors alike.
“Collaborating with Selena allows us to connect with our consumers on a deeper emotional level,” said Michelle Deignan, Vice President at Oreo. “This campaign reflects our brand’s bold spirit and our commitment to building meaningful relationships with passionate communities.”
With its playful design, charitable mission, and globally recognized partner, this Oreo isn’t just a cookie—it’s a cultural moment.
