Nike réinvente son emblème : “Just Do It” devient “Why Do It?”
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
Samsung has unveiled its latest campaign for the Galaxy Z Fold7, produced by O Positive and directed by Brian Billow in collaboration with BBH USA. Titled “The Real Upgrade,” the series of...
Snapchat, in collaboration with Publicis Media and NRG, has unveiled new research that redefines how consumers in Saudi Arabia move from discovery to decision-making across key sectors — quick...
Meta has secured a powerful ally in its race to refine visual artificial intelligence: Midjourney. The California-based startup, renowned for the artistic quality of its AI-generated images,...
IPSY, the well-known beauty subscription platform, has unveiled its latest campaign, I Play Beauty, aiming to redefine the way beauty is perceived. Far from being a mere routine or a pursuit...
Adobe is pushing the boundaries of collaborative storytelling with The Unfinished Film, an experimental project that invites creators around the world to complete an open-ended short film using...
Google is redefining the role of artificial intelligence—not just as a tool for conversation, but as a creator of worlds. With the launch of Genie 3, its most advanced AI model to date, Google...
For its first major influencer campaign in the United Kingdom, Cheetos has traded shelves for streetwear. With help from global digital agency DEPT®, the $3 billion snack brand is launching...
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