Coca-Cola joue sur l'invisible pour promouvoir son Zero Sugar
Lorsque l’on parle de publicité, l’idée de montrer le produit pour le vendre semble être une évidence. Pourtant, Coca-Cola prend un pari audacieux en dérogeant à cette règle dans sa...
Lorsque l’on parle de publicité, l’idée de montrer le produit pour le vendre semble être une évidence. Pourtant, Coca-Cola prend un pari audacieux en dérogeant à cette règle dans sa...
Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
Pepsi is taking its latest marketing campaign to the next level with a fun and tech-savvy twist. For the launch of its new zero sugar Strawberries ‘N’ Cream and Cream Soda flavours, the brand...
Recent studies have highlighted the effectiveness of humor as a communication tool. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that incorporate humor, and 90%...
In our homes, our adorable dogs are often spoiled with love and treats. However, even when they’re satisfied, these clever little companions know exactly how to work their charm to convince...
A recent study by game developer Zynga reveals that mobile gaming continues to emerge as a key channel for brands looking to engage with consumers. The research, which explores mobile gamers’...
Coca-Cola, the iconic brand synonymous with refreshing sodas, is making waves in the alcohol industry. For over a century, the company has dominated the soft drink market, but now it is pivoting...
In an uncertain economic climate, several Canadian brands have come together to send a strong message of solidarity. This movement, initiated by the communication agency PIGEON, is called “The...
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