Amazon : l’IA dope le cloud, le retail suit — mais le cash se tend
Amazon vient de publier des résultats trimestriels qui confirment deux certitudes : L’avenir du groupe se joue dans l’IA et le cloud, La transformation a un coût — salé. AWS reste...
Amazon vient de publier des résultats trimestriels qui confirment deux certitudes : L’avenir du groupe se joue dans l’IA et le cloud, La transformation a un coût — salé. AWS reste...
Boots has officially launched its 2025 festive campaign, “Gift Happily Ever After”, inviting consumers to rediscover the magic of thoughtful gifting. Conceived by VML and directed by DOM&NIC,...
Ghirardelli Chocolate Company has teamed up with two of television’s most recognizable best friends—SpongeBob SquarePants and Patrick Star—for a new campaign celebrating iconic pairings....
As the world counts down to the Milano Cortina 2026 Winter Olympic Games, the International Olympic Committee (IOC) has unveiled a unique and symbolic culinary creation: pasta shaped like the...
The Dairy Farmers of Ontario (DFO) is bringing new emotional depth to its Everybody Milk platform with a refreshed campaign that highlights milk as a universal gesture of care. First launched...
What if a simple price tag could tell a story? In Sweden, IKEA has reimagined one of its most recognizable visual elements — the price label — turning it into the emotional centerpiece of...
Après TikTok Shop, un autre géant du numérique brouille les frontières entre divertissement et commerce. Amazon Ads vient d’introduire sur Twitch un format publicitaire inédit : les vidéos...
Coca-Cola is celebrating one of Canada’s greatest national passions: hockey. With its new campaign “Fan Work is Thirsty Work,” the brand pays tribute to the energy, loyalty, and determination...
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