Amazon transforme Twitch en espace de vente live
Après TikTok Shop, un autre géant du numérique brouille les frontières entre divertissement et commerce. Amazon Ads vient d’introduire sur Twitch un format publicitaire inédit : les vidéos...
Après TikTok Shop, un autre géant du numérique brouille les frontières entre divertissement et commerce. Amazon Ads vient d’introduire sur Twitch un format publicitaire inédit : les vidéos...
As the UK heads into its annual autumn decluttering season, eBay UK is tapping into the nation’s emotional side with a humorous and relatable campaign titled “Dear eBay.” Created in collaboration...
Heathrow Airport’s most adored mascots, Doris and Edward Bair, are back on television screens in a charming new campaign titled “Must Be Love.” Created by independent agency St Luke’s...
To mark World Sight Day and the Dutch Week of Accessibility, Mastercard has launched an innovative campaign in the Netherlands called “Op Gevoel” (“By Feel”). Developed by FCB Amsterdam,...
McDonald’s is turning fast food into a blockbuster experience. In partnership with Leo UK, the brand has unveiled “World Menu Heist,” a nationwide cinematic campaign that invites fans to...
Channel 4’s Dispatches has made British television history by introducing an AI-generated presenter in its latest documentary, Will AI Take My Job? — a bold experiment designed to demonstrate...
Squarespace is once again reimagining what it means to build a business online — this time with a touch of surrealism. The website-building platform’s latest campaign, directed by Love Song’s...
À une époque où les publicités outdoor rivalisent de drones et d’images ultra-retouchées, la marque néo-zélandaise Kathmandu choisit de prendre le contrepied. Sa nouvelle campagne, intitulée...
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