Generali lance une nouvelle plateforme de marque mondiale
Le groupe d’assurance Generali vient de lancer sa nouvelle plateforme de marque avec une campagne mondiale baptisée « Ici et maintenant » (« Here. Now. »), conçue par l’agence VML....
Le groupe d’assurance Generali vient de lancer sa nouvelle plateforme de marque avec une campagne mondiale baptisée « Ici et maintenant » (« Here. Now. »), conçue par l’agence VML....
Sprite is once again tapping into viral culture and consumer curiosity with the launch of its newest limited-time offering (LTO): Sprite + Tea. Inspired by a growing social media trend where...
Australia’s beloved culinary brand Good Food has unveiled a striking new campaign designed to ignite the nation's love for food and highlight its role as a trusted culinary companion. Launched...
Andrex, the UK’s leading toilet tissue brand owned by Kimberly-Clark, is breaking down bathroom taboos with a daring new campaign designed to help children feel confident using the toilet at...
Newfoundland and Labrador Tourism, in collaboration with creative agency Target, has launched "Hello Humpback" — a groundbreaking digital initiative that blends artificial intelligence, science,...
Netflix is preparing for a major shift in its advertising strategy. By 2026, the streaming giant aims to introduce AI-generated advertisements into its "Standard with Ads" plan — a move designed...
When most people think of TikTok, they picture endless scrolling, catchy tunes, and viral dance challenges — not deep breathing, calm visuals, and mindfulness exercises. Yet the platform is...
While in Casablanca to meet the teams of Moroccan subsidiary Wavemaker (WPP Group), Amer El Hajj, Chief Executive Officer of GroupM MENA, shares with us his vision of the market, the agency's...
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