The Marketing News of the Week!
Study: Does great wealth bring happiness?: "Researchers at Harvard Business School recently asked more than 4,000 millionaires to rate their satisfaction and happiness on a scale of 1 to 10....
Study: Does great wealth bring happiness?: "Researchers at Harvard Business School recently asked more than 4,000 millionaires to rate their satisfaction and happiness on a scale of 1 to 10....
L’important pour un commerçant, une petite entreprise ou même une grande enseigne, c’est d’arriver au consommateur, de le toucher et de le convaincre pour conclure un achat, mais le plus...
Prévue du 16 au 31 mars prochain, la 28ème édition du Rallye Aïcha des Gazelles comptera parmi ses équipages deux collaboratrices d’Al Ajial Holding, Sara Benazouz et Sara El Azzaoui,...
McDonald's is offering a €10,000 Big Mac ring for its customers: "To celebrate Valentine's Day, the iconic fast-food chain, in partnership with the jeweler Nadine Ghosn, unveiled a ring bearing...
« Il ne s'agit pas d'arrêter le marketing, mais de réinventer intégralement ses pratiques pour le faire correspondre aux usages modernes des consommateurs. Or, ce n'est pas du tout le chemin...
The communication actors in Morocco call for the abolition of the "screen tax": "The advertisers, communication consulting agencies, publishers, and boards unite their voices in a joint press...
KFC imagines a chicken can that turns into a drone: "After the box that turns into a video game controller, the anti-waves tent to cut itself off from the Internet, and the chicken flavor soap,...
Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential...
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