Publicité efficace : Warc dévoile le classement mondial
Warc 100 vient de publier le résultat de son index mondial annuel des campagnes publicitaires les plus créatives au monde, basé sur des études et des synthèses réalisées à travers 70...
Warc 100 vient de publier le résultat de son index mondial annuel des campagnes publicitaires les plus créatives au monde, basé sur des études et des synthèses réalisées à travers 70...
Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential...
When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their...
Coke Studio Arrives in Morocco: "After touring the continents, Coke Studio, the unmissable musical show that has been characterized with tremendous success, has landed in Morocco. Indeed, this...
Apple Starts Producing Its Own TV Series: The apple firm has budgeted for a billion dollars for the production and purchase of original video content over the next twelve months. Such an investment...
LE MATIN DU SAHARA:Her Royal Highness the Princess Lalla Meryem Takes Part in the National Tribute Ceremony to Simone Veil in Paris: "Her Royal Highness the Princess Lalla Meryem took part, at...
LE MATIN DU SAHARA:Arrival in Morocco of the French President Emmanuel Macron and His Spouse Mrs. Brigitte Macron: "The President of the French Republic, His Excellency Mr. Emmanuel Macron, and...
1. "CSR Top Performer": BMCE Bank of Africa is illustrated once again: "Nine factors of social responsibility have enabled BMCE Bank of Africa to confirm its leadership both nationally and among...
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