KFC Arabia Turns Garlic Into Poetry With New Campaign
In an industry where product launches often rely on discounts and limited-time offers, KFC Arabia has taken a more lyrical route. Its latest campaign celebrates the arrival of garlic-infused...
In an industry where product launches often rely on discounts and limited-time offers, KFC Arabia has taken a more lyrical route. Its latest campaign celebrates the arrival of garlic-infused...
KitKat Ecuador has unveiled an immersive new campaign designed to redefine what it means to “take a break.” Developed in collaboration with Publicis Groupe, the initiative titled “El Gran...
Adidas has released a moving short film in China to mark the Lunar New Year, shining a spotlight on the passion and determination of the country’s emerging football generation. Created by TBWA...
Marathon preparation rarely captures the spotlight in the way race day does. Yet for runners, the days leading up to the starting line are defined by carefully observed rituals. During marathon...
Quand l’hiver s’installe, certaines marques se contentent de slogans réconfortants. Domino’s, elle, a choisi d’aller plus loin en créant un objet à la fois absurde et évident : des...
Il y a toujours, dans chaque cercle d’amis, celui ou celle qui ajoute systématiquement du piment à son plat, ou qui ne conçoit un Bloody Mary qu’ultra relevé. Ce goût prononcé pour...
As the countdown begins to the 2026 Winter Olympic and Paralympic Games, Hershey’s is stepping back into the brand spotlight with its first major campaign since 2018. Instead of centering performance,...
Servir un shot de Jägermeister à –18 °C fait partie intégrante de l’identité de la marque. Pourtant, avec l’évolution des habitudes de consommation, ce rituel tend à s’effacer,...
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