Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Pepsi is once again leaning into football culture with a playful twist. Comedy director Pete Marquis, already behind the brand’s witty “Undercover cups” and “Chase cars” campaigns,...
Lotto revient sur le devant de la scène avec une campagne audacieuse signée Allwyn UK, qui met en lumière le pouvoir intemporel du jeu. Intitulée “It Could Be You”, cette initiative de...
Dans une démonstration à la fois scientifique et artistique, les agences Thinkerbell et Glue Society, en partenariat avec les spécialistes sonores de MassiveMusic, ont prouvé que le son ne...
For the first time in its history, Time magazine has launched the “Girls of the Year” list, in partnership with Lego, honoring ten extraordinary girls between the ages of 12 and 17 who are...
In a unique campaign launched in Ireland, AXA has partnered with Q-Park to offer women 51 minutes of free parking, symbolizing the 51% of women facing mental health challenges, and encouraging...
Dans une démarche marketing aussi inventive qu’amusante, Jetstar, en collaboration avec l’agence Thinkerbell Aotearoa, a lancé une campagne basée sur un principe simple mais efficace :...
In a provocative twist on environmental advocacy, global NGO Plastic Change is taking aim at the link between microplastics and declining male fertility. Timed with the UN Global Plastics Treaty...
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