Dove : la beauté réelle qui change le monde
Depuis plus de deux décennies, Dove a réussi un pari audacieux : transformer la manière dont la société perçoit la beauté. Ce qui aurait pu rester une campagne publicitaire classique s’est...
Depuis plus de deux décennies, Dove a réussi un pari audacieux : transformer la manière dont la société perçoit la beauté. Ce qui aurait pu rester une campagne publicitaire classique s’est...
A recent study conducted by Understood, Havas, and the American Association of Advertising Agencies (4As) reveals a striking reality: nearly 50% of professionals working in advertising, marketing,...
Uber Advertising is taking its Ride Offers program beyond U.S. borders, announcing a global rollout during the Cannes Lions International Festival of Creativity. The product, which allows brands...
In the ever-evolving world of parenting, equality may be rising — but the applause isn’t always evenly shared. While both parents change diapers and lose sleep in equal measure, it’s often...
Abu Dhabi’s latest tourism push is turning the family group chat into a destination gateway, and leading the conversation is Bollywood superstar Ranveer Singh. In a campaign developed by Serviceplan...
Diving has long divided football fans. Some see it as cynical, others as part of the game. But now, a new campaign from Snickers is reframing the debate with a simple, tongue-in-cheek diagnosis:...
Fast food meets UK rap in a bold new collaboration between Burger King and Manchester-born rapper Aitch, as they serve up a limited-edition meal to celebrate the release of his latest album,...
In a bold move away from the filtered perfection of modern dating apps, Hinge is turning the spotlight on emotional honesty with its new campaign, Where Hinge Ends, We Begin. Celebrating the...
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