The Marketing News of the Week!
When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their...
When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their...
KENYA:Kenya Gets a Horticulture Council: "In Kenya, the Horticulture Council (KHC) has recently emerged, reports Business Daily Africa. The institution is responsible for ensuring that the new...
2nd Consultation Forum of Civil Society Associations of Moroccans of the World: "The government is counting on young MREs (Moroccans residing abroad) to strengthen the diaspora's involvement...
GHANA:The Central Bank of Ghana Reduced Its Key Rate to 21%: The Monetary Policy Committee (MPC) of the Central Bank of Ghana announced on Monday its decision to reduce its key rate by 150 basis...
LE MATIN DU SAHARA:Partnership: BCP Group and IFC Move to Higher Gear: "BCP and the International Finance Corporation (IFC) have signed a Memorandum of Understanding to strengthen their partnership....
LE MATIN DU SAHARA:While Denouncing an Eminently Political Decision, the Government Categorically Rejects the Decision of the South African Court to Refer the Case of the Vessel "Cherry Blossom"...
TANZANIA:Mines: Tanzania Suspends the Grant of Any New License: "Until further notice, the President of Tanzania, John Magufuli, no longer wants to hear about the granting of new mining licenses...
GHANA:Increase of Cocoa Production, an Optical Illusion?: "In Ghana, the good figures for cocoa production 2016/2017 hide an important traffic of bean at the level of the Ivorian border. This...
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