The Marketing News of the Week!
Physical commerce: Facebook announces the opening of pop-up stores: "As the holiday season approaches fast as does Black Friday, the American social networking giant Facebook has just announced...
Physical commerce: Facebook announces the opening of pop-up stores: "As the holiday season approaches fast as does Black Friday, the American social networking giant Facebook has just announced...
Google is preparing a search engine designed specifically for China: Google has been working for over a year to launch a new version of its search engine, specifically adapted to the expectations...
1. World Cup 2018: Coca-Cola launches a new global campaign: "After two years of collaboration, Coca-Cola and Mercado McCann will pay tribute to the Football World Cup that will take place in...
Soixante-dix-huit pour cent des professionnels du marketing prévoient d’investir dans la publicité sur les TV connectées au cours des 12 prochains mois, selon les résultats d'un sondage...
Dacia announces a new visual identity: "The Romanian car manufacturer Dacia, a subsidiary of the French group Renault, has just announced the launch of a new, more powerful and modern visual...
Advertising market: Online advertising exceeds television: "Fifty-nine percent of advertising spending is currently allocated to online video advertising, a steady increase in share since 2016,...
« Deux figures me sont très chères. Lun est Peter Drucker, le “père” du management qui a aussi beaucoup écrit sur le marketing. Parmi ses nombreuses citations inspirantes, figurent les...
Après avoir signé des accords de distribution avec Orange, Bouygues Telecom, SFR et Canal, le groupe de médias français M6 a annoncé mercredi 4 avril la signature d’une convention de partenariat...
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