Coca-Cola lance son propre label musical
Connu depuis plus d’un siècle pour ses bulles emblématiques, Coca-Cola change de rythme… pour se mettre au diapason de l’industrie musicale. En partenariat avec Universal Music Group...
Connu depuis plus d’un siècle pour ses bulles emblématiques, Coca-Cola change de rythme… pour se mettre au diapason de l’industrie musicale. En partenariat avec Universal Music Group...
Coors Light is rewriting the rules of music marketing this summer with the launch of Coors Light Records — a completely fake record label created to give one lucky fan the full rockstar treatment...
New Balance has stepped firmly into the cultural spotlight with its latest announcement: Spanish global sensation Rosalía is the brand’s newest ambassador. To mark the moment and tease the...
Casablanca se dote d’un nouveau réseau d’affichage digital grand format avec le lancement du Casablanca Digital Network (CDN), présenté cette semaine par Pikasso Maroc. Cette initiative...
Always dancing on the edge between fashion and art, Maison Schiaparelli once again captivated Paris as it opened the Fall-Winter 2025-2026 Haute Couture Fashion Week with a look that was as poetic...
In an age of hyperconnectivity yet growing emotional disconnection, LG Electronics is turning the dial back to something more human. The tech giant has launched a new global campaign titled “Radio...
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
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