Olivier Mazeron, co-fondateur de Sutter Mills
« Dans la majorité des cas, les entreprises sont capables de créer des segments de consommateurs. Le problème c'est que cela ne marche pas. Parce que la data ne peut pas mesurer le dernier...
« Dans la majorité des cas, les entreprises sont capables de créer des segments de consommateurs. Le problème c'est que cela ne marche pas. Parce que la data ne peut pas mesurer le dernier...
Centrale Danone: Here is the date for announcing the new rates: "After the "ntwaslo" listening and dialogue phase, which reached more than 10 million people, it is time for a big choice. Open...
Google is preparing a search engine designed specifically for China: Google has been working for over a year to launch a new version of its search engine, specifically adapted to the expectations...
How packaging allows brands to stand out during summer: "As summer approaches, and the summer holidays with it, the shelves change and transform. Summer is indeed a good time to eat. We are more...
Advertising: When Neymar inspires KFC: The American fast food chain KFC to unveil at the World Cup taking place in Russia until July 15, 2018, a new advertising campaign that has become viral...
Facebook launches a tool that allows users to evaluate corporate customer service: Advertisers with a high number of negative comments that fail to correct customer service issues can have their...
KLEM elected best Moroccan communication agency of the year: "During the African Cristal 2018, which was held in Marrakech from May 2 to 5, KLEM reaped a good harvest of prizes, making the agency,...
Mobile now generates more than half of advertising revenues in the United States: "Internet advertising revenues in the United States totaled $88 billion for the full 2017 fiscal year, with Q4...
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