Coca-Cola et Star Wars : L’alliance des fans
Coca-Cola et Disney signent une alliance d’envergure galactique à travers une nouvelle campagne mondiale intitulée « Coca-Cola x Star Wars: Refresh Your Galaxy ». Conçue par le collectif...
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Cheetos teams up with Netflix’s “Wednesday” to unleash Thing in immersive ad campaign
Cheetos has unveiled a bold new marketing campaign by partnering with Netflix and its hit series Wednesday, bringing to life one of the show’s most recognizable characters: Thing, the disembodied...
Chips Ahoy launches “Stranger Things” collaboration with AR game and limited-edition cookies
Chips Ahoy is stepping into the Upside Down, joining the growing list of brands partnering with Stranger Things to tap into one of Netflix’s most popular cultural phenomena. As the final season...
57% of Google Gemini responses sourced from corporate sites, study finds
A recent study by Havas Market, published on Thursday, July 17, highlights the overwhelming presence of brand-generated content in responses provided by Google’s AI assistant, Gemini. Based...
A ring to break the scroll: UScellular launches playful campaign to fight doomscrolling
In an age where endless scrolling dominates daily habits, UScellular is taking an unconventional stand against doomscrolling. The American telecom operator has unveiled a quirky behavioral campaign...
McDonald’s Malaysia celebrates International Fries Day with giant fan fries meal
McDonald’s Malaysia went big for International Fries Day, rolling out an eye-catching limited-time offer from July 11 to 13, 2025. The fast-food giant introduced the fan fries meal, a supersized...
KFC et Asus ROG : un menu gaming qui fait croustiller les claviers
La frontière entre fast-food et high-tech devient de plus en plus floue. En Chine, KFC a récemment lancé une collaboration étonnante avec Asus Republic of Gamers (ROG), proposant aux amateurs...
Cash App and Timothée Chalamet launch heartfelt campaign on money conversations
Cash App has launched a new campaign blending celebrity influence with a powerful message on financial literacy. Starring Hollywood icon Timothée Chalamet, the campaign introduces a two-minute...
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