Instagram Tests Skippable Ads in Reels
Instagram is experimenting with skippable ads inside its Reels feed, allowing users to bypass certain advertisements after a few seconds, Meta confirmed to the media ADWEEK. Inspired by YouTube’s...
Instagram is experimenting with skippable ads inside its Reels feed, allowing users to bypass certain advertisements after a few seconds, Meta confirmed to the media ADWEEK. Inspired by YouTube’s...
Denim has never left our wardrobes, but in 2025 it is once again taking center stage in the marketing strategies of major fashion brands. Gap is leading the charge with its new fall/winter campaign,...
Dimanche 14 septembre, lors d’un match au stade de Brest, un coup marketing ingénieux s’est joué en tribune plutôt que sur la pelouse. OUIGO, la filiale low-cost de SNCF Voyageurs, accompagnée...
Answer engine optimization (AEO), a practice aimed at making content more visible for AI-driven tools such as large language models (LLMs), is widely seen as a decisive shift for digital strategies....
For its first-ever brand campaign, OpenAI has chosen restraint over spectacle. Instead of futuristic visuals and abstract imagery often associated with artificial intelligence, the company presents...
Mercedes-Benz India is taking a bold approach to festive season advertising with its new campaign, “Dream Days,” created by Team X, part of BBDO India. The campaign celebrates India’s boundless...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
En 2025, les réseaux sociaux s’imposent plus que jamais comme vitrines de la beauté. Instagram et TikTok concentrent la créativité, la viralité et l’engagement, remodelant les hiérarchies...
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