The Marketing News of the Week!
Lexus unveils the first ad completely written by artificial intelligence: "Automobile manufacturer Lexus, created by the Japanese group Toyota, has just unveiled a unique advertising film on...
Lexus unveils the first ad completely written by artificial intelligence: "Automobile manufacturer Lexus, created by the Japanese group Toyota, has just unveiled a unique advertising film on...
« Pendant trop longtemps, le marketing ciblé s’est construit sur des règles métiers et prédéfinies, faisant entrer de force chaque client dans des segments arbitraires. Grâce à l’approche...
Physical commerce: Facebook announces the opening of pop-up stores: "As the holiday season approaches fast as does Black Friday, the American social networking giant Facebook has just announced...
"Best brands": Maroc Telecom in the Top 50 worldwide: Maroc Telecom is included in the "50 Most Valuable Brands 2018" ranking prepared by the American ICT magazine "Silicon Review", which includes...
« Il y a déjà eu plusieurs tentatives d’internaliser le média depuis les années 80, mais la nouvelle vague est liée au numérique. En 2017, la majorité des pure players e-commerce ont...
Study: Instagram goes beyond Snapchat and becomes the most widely used application among young Americans: "Instagram has just surpassed Snapchat as the most used application by American teenagers....
La première banque marocaine Attijariwafa bank vient d’annoncer, à travers sa filiale tunisienne, le lancement de sa banque digitale baptisée « Webank » pour accompagner les besoins d’une...
Volkswagen will soon start work on a new plant in Morocco: The German manufacturer Volkswagen has opted for the Kingdom of Morocco to set up its new factory. According to the Africa intelligence...
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