K-Beauty : l’essor communautaire sur la high street UK
Le phénomène K-Beauty, incarné par des marques sud-coréennes telles que Dr. Jart+, Glow Recipe ou Laneige, n’est plus un simple mirage de niche sur internet. Aujourd’hui, ses soins pour...
Le phénomène K-Beauty, incarné par des marques sud-coréennes telles que Dr. Jart+, Glow Recipe ou Laneige, n’est plus un simple mirage de niche sur internet. Aujourd’hui, ses soins pour...
Pikasso Maroc poursuit sa stratégie de dynamisation de l’expérience en centre commercial en annonçant plusieurs nouveautés majeures au sein de ses Malls en concession exclusive, répartis...
Dove has launched a new campaign celebrating natural beauty and self-expression, placing the spotlight on its aluminium-free deodorant in a visually striking short film directed by Mary Fix,...
Yves Saint Laurent Beauty has unveiled its latest creation, the LOVESHINE Plumping Lip Oil Gloss, in a bold campaign that redefines sensuality and sparkle. With creative direction by Publicis...
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced the appointment of Shah Rukh Khan as its new brand ambassador — a move that marks a significant milestone...
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
Maria Sharapova, the former tennis champion turned entrepreneur, has joined forces with Stella Artois as the brand’s new global ambassador. The collaboration kicks off with The Perfect Serve,...
Unilever’s toothpaste brand Closeup is breaking category conventions with a bold repositioning strategy that redefines oral care through a beauty-first lens. The campaign, developed in collaboration...
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