Nike réinvente son emblème : “Just Do It” devient “Why Do It?”
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
Depuis 1988, trois mots ont marqué la publicité sportive mondiale : Just Do It. Ce slogan, devenu un véritable mantra, a inspiré des générations d’athlètes et de passionnés de sport....
IKEA UK has unveiled its first-ever original song, the ‘Tidy Up Tune’, created to help parents and children tackle the stressful morning routine as schools reopen. The launch comes in response...
Google has announced NBA superstar Stephen Curry as its new Performance Advisor, unveiling the collaboration through a humorous unscripted spot directed by Peter Novosel of 42 Branded. The ad,...
Fairfield by Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has unveiled a new regional campaign created by BBH Singapore. Titled “Come Back To Calm,”...
Levi’s has unveiled a new global Icons campaign celebrating some of its most recognizable pieces—the 501 Original, the Trucker Jacket, and the Western Shirt—through a series of cinematic...
On Sunday, August 10, National Lazy Day, La-Z-Boy fully embraced the art of doing nothing. With its new Taking back Sundays campaign, the iconic recliner brand positioned Sundays as the ultimate...
SmartyPants Vitamins isn’t just selling supplements—it’s selling an edge in the relentless, and often hilarious, competition of modern parenting. In its latest campaign, the brand teams...
In a playful twist on digital culture, Knorr Philippines, in collaboration with MullenLowe, has turned one of the least-used emojis—the yellow cube 🟨—into a symbol of rich flavor and Filipino...
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