The most influential brands of the first quarter 2025
The Story agency, part of the Mobsuccess group, has released its Q1 2025 edition of the Story Charts, highlighting the most influential brands on YouTube, TikTok, and — for the first time —...
The Story agency, part of the Mobsuccess group, has released its Q1 2025 edition of the Story Charts, highlighting the most influential brands on YouTube, TikTok, and — for the first time —...
LEGO fait encore parler de lui. Cette fois, ce ne sont ni les grands bouquets sophistiqués ni les bonsaïs réalistes qui attirent l’attention, mais deux adorables plantes aux grands yeux...
Google is expanding its footprint in the rapidly evolving retail media landscape with a new program for Display & Video 360 (DV360), revealed at this year’s IAB NewFronts. The initiative marks...
Unilever’s toothpaste brand Closeup is breaking category conventions with a bold repositioning strategy that redefines oral care through a beauty-first lens. The campaign, developed in collaboration...
In the ever-evolving world of app marketing, creativity is no longer just about catching the eye—it's about keeping the user. According to AppsFlyer’s latest “State of Creative Optimisation”...
Le monde du sport féminin franchit un nouveau palier stylistique et culturel avec l’annonce d’un partenariat inédit entre la marque de luxe Coach et la Women’s National Basketball Association...
Un pick-up électrique accessible et sans artifices, soutenu par Jeff Bezos, pourrait bien rebattre les cartes d’un marché dominé par les excès technologiques. Dans un paysage automobile...
To draw attention to the climate emergency in an era of digital filters and aesthetic illusions, Greenpeace has launched a bold new campaign with an unexpected twist: animation inspired by the...
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