Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
What if eating fish were the same as eating a cat? That was the provocative question behind PETA’s latest campaign, unveiled for World Day for the End of Speciesism. The imagery showed a fishmonger...
Schneiders is challenging the fitness-first narrative around protein with a new campaign that puts everyday Canadians—and their snacking habits—at the center. Developed by Rethink, the ‘Protein...
IKEA UK has unveiled its first-ever original song, the ‘Tidy Up Tune’, created to help parents and children tackle the stressful morning routine as schools reopen. The launch comes in response...
Kraft Heinz, l’un des géants mondiaux de l’agroalimentaire, a annoncé une réorganisation majeure visant à transformer sa structure en deux sociétés publiques indépendantes. La manœuvre,...
Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative,...
This Halloween season, four of the most notorious figures in horror are setting aside their differences for one insatiable craving: Fanta. In a first-of-its-kind global partnership, Fanta has...
For more than 90 years, Magners has proudly showcased its Irish authenticity through one small but iconic detail: the golden foil seal wrapped around each bottle. What began as a simple mark...
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