Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Google Australia has unveiled two cinematic brand films that bring artificial intelligence out of the abstract and into daily life, showing its potential to tackle urgent health challenges. Directed...
KFC has embraced the “treat yourself” mindset of generation Z with its latest campaign, Bucket for one, rolled out across Germany. Developed by creative agency Butter in collaboration with...
Kraft Heinz, l’un des géants mondiaux de l’agroalimentaire, a annoncé une réorganisation majeure visant à transformer sa structure en deux sociétés publiques indépendantes. La manœuvre,...
Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative,...
This Halloween season, four of the most notorious figures in horror are setting aside their differences for one insatiable craving: Fanta. In a first-of-its-kind global partnership, Fanta has...
For more than 90 years, Magners has proudly showcased its Irish authenticity through one small but iconic detail: the golden foil seal wrapped around each bottle. What began as a simple mark...
McLaren Racing et Mastercard passent la vitesse supérieure dans le monde de la Formule 1 en annonçant un partenariat stratégique qui place les fans au cœur de l’action. À partir de 2026,...
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