Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
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‘No Frame Missed’: Apple blends technology and humanity in Parkinson’s storytelling
Apple has unveiled No Frame Missed, a powerful new campaign from TBWA\Media Arts Lab LATAM that highlights the transformative role of technology in accessibility. Shot by director Renato Amoroso,...
KitKat and Spotify invite India to ‘Break the Loop’ with fresh playlists
Nestlé KitKat has launched a fresh collaboration with Spotify, unveiling Break the Loop—a campaign designed to shake consumers out of their music routines and inspire discovery. Conceptualised...
OpenAI explore les publicités et le commerce intégré pour monétiser ChatGPT
Avec désormais 700 millions d’utilisateurs hebdomadaires, ChatGPT est devenu un acteur incontournable de l’intelligence artificielle conversationnelle. Face à cette popularité, OpenAI...
McDonald’s Canada and Shania Twain launch stylish “All Dressed Up” collaboration
This summer, McDonald’s Canada is turning up the style with the launch of its All Dressed Up campaign, created by Wieden+Kennedy Toronto and directed by Kinopravda, starring none other than...
AXA and Q-Park Invite Women to Pause with 51 Minutes of Free Parking for Mental Health
In a unique campaign launched in Ireland, AXA has partnered with Q-Park to offer women 51 minutes of free parking, symbolizing the 51% of women facing mental health challenges, and encouraging...
Jamie Dornan and Diet Coke Inspire Fans to Embrace Their Unique 8-Minute Breaks
Diet Coke has launched the latest chapter of its “This Is My Taste” campaign, starring actor Jamie Dornan, showcasing his passion for cold-water swimming while encouraging consumers to embrace...
McDonald’s Bahrain turns volatility into a tasty opportunity with “Buy the Dip”
Amid ongoing global trade tensions and post-tariff market uncertainty, McDonald’s Bahrain has teamed up with creative agency Leo UAE to launch a playful campaign that blends finance talk with...
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