Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
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From burgers to jerseys: McDonald’s launches FC McDonald’s with Kappa
When McDonald’s decides to step onto the style pitch, it doesn’t settle for the sidelines. Teaming up with Italian streetwear giant Kappa, the golden arches brand has launched a bold new...
EE introduces Safer SIMs to make smartphones safer for children
EE, the UK’s largest mobile network, has unveiled a new initiative designed to make smartphone use safer for children and teenagers. The company has launched Safer SIMs, SIM-only plans tailored...
‘No Frame Missed’: Apple blends technology and humanity in Parkinson’s storytelling
Apple has unveiled No Frame Missed, a powerful new campaign from TBWA\Media Arts Lab LATAM that highlights the transformative role of technology in accessibility. Shot by director Renato Amoroso,...
From pitch to pint: Mick McCarthy fronts Heineken 0.0’s playful new ad
Irish football legend Mick McCarthy has taken on an unexpected role, swapping the sidelines for the silver screen in Heineken 0.0’s latest campaign. The former Republic of Ireland captain and...
NYX turns HR training into glam comedy with ‘Brow Compliance’
As Gen Z steps into the workplace, they are rewriting the rules of office culture—bringing not only fresh energy but also their own style. NYX Professional Makeup has tapped into this shift...
Whirlpool teams up with Big Boi for a “So Fresh, So Clean” laundry collab
Whirlpool® has taken laundry to the next level with a cultural twist. The appliance giant partnered with Grammy-winning rapper Big Boi, best known as one half of the iconic duo OutKast, to launch...
AI meets advertising: Higgsfield’s Product-to-Video reinvents product placement
Higgsfield is pushing the boundaries of marketing technology with the launch of its Product-to-Video feature, integrated into its Draw-to-Video platform. This innovation could reshape the way...
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