When McDonald’s Gave Away Vinyl Records And $1 Million
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
French e-commerce giant La Redoute has unveiled a new digital campaign titled “Switch to La Redoute”, developed in partnership with creative agency Marcel. Launched on June 25, the initiative...
As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
Volkswagen Brazil has taken product placement to new heights with the launch of its most ambitious campaign to date, “Arrivals,” created in partnership with Netflix and AlmapBBDO. Featuring...
La marque britannique de vin Echo Falls renforce sa stratégie de séduction auprès des jeunes consommatrices avec une nouvelle campagne estivale haute en couleur. Pour l’édition limitée...
In a breathtaking marketing move that redefines out-of-home (OOH) advertising, Warner Bros UK has taken Superman to new heights—literally. Ahead of the July 11 release of James Gunn’s much-anticipated...
Timed to coincide with the deadliest season on American roads, a powerful new public service campaign is sending a clear and urgent message: buzzed driving is drunk driving — and it can take...
At a time when artificial intelligence is redefining the creative landscape with prompts and pixel-perfect images, Polaroid takes a bold step in the opposite direction. The legendary brand, synonymous...
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