Amazon : l’IA dope le cloud, le retail suit — mais le cash se tend
Amazon vient de publier des résultats trimestriels qui confirment deux certitudes : L’avenir du groupe se joue dans l’IA et le cloud, La transformation a un coût — salé. AWS reste...
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Magic Meets the Dinner Table as Sainsbury’s Launches New Festive Adventure
Sainsbury’s is bringing a touch of magic back to Christmas. The British supermarket chain has revived the Big Friendly Giant (BFG), inspired by Roald Dahl’s beloved character, for its 2025...
VML Hong Kong and Triumph Launch ‘Just Like You’: A Campaign Celebrating Authenticity and Inner Beauty
VML Hong Kong has unveiled a powerful new regional campaign for Triumph, one of the world’s leading intimate apparel brands. Entitled “Just Like You,” the initiative encourages women across...
Alienware blurs reality and gaming in disruptive ‘Parallel Realities’ campaign
Alienware has unveiled a new campaign that reimagines gaming as a portal to alternate dimensions, shifting the conversation beyond hardware performance to the emotional experience of play. The...
McDonald’s Australia Launches Matcha Range with Playful ‘You Deserve a Little Treat’ Campaign
McDonald’s Australia is introducing matcha to its McCafé menu, supported by a national campaign from Wieden+Kennedy Sydney that leans into the humor and small indulgences of everyday life....
Amazon transforme Twitch en espace de vente live
Après TikTok Shop, un autre géant du numérique brouille les frontières entre divertissement et commerce. Amazon Ads vient d’introduire sur Twitch un format publicitaire inédit : les vidéos...
eBay UK Launches ‘Dear eBay’: A Witty New Series on the Joy of Letting Go
As the UK heads into its annual autumn decluttering season, eBay UK is tapping into the nation’s emotional side with a humorous and relatable campaign titled “Dear eBay.” Created in collaboration...
“Life’s Better in the Passenger Seat”: Shania Twain and Tom Cardy Star in Uber’s New Aussie Campaign
Uber’s latest Australian campaign strikes a humorous and melodic chord, with country-pop legend Shania Twain joining forces with Aussie comedian-musician Tom Cardy for a tongue-in-cheek musical...
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