Production house Mamma Team has officially entered the Middle East market, unveiling its first project in the region with a landmark campaign for Toyota, developed in partnership with Abdul Latif Jameel and Serviceplan.
The production celebrates Saudi Arabia’s National Day, blending creativity, cultural pride, and international expertise. For Mamma Team, which began its journey in Spain, this expansion is about more than business growth — it is about building bridges between cultures, ideas, and traditions.
Working closely with both client and agency, the company sought to capture the spirit of the occasion and deliver a project that resonates deeply with local audiences while showcasing Toyota’s brand values.
This debut marks only the beginning of Mamma Team’s ambitions in the Middle East. With its reputation for innovative storytelling and strong collaborations, the production house is positioning itself as a creative partner ready to leave its mark on one of the world’s most dynamic regions.
