The Marketing News of the Week!
Coca-Cola launches the "Don't buy Coca-Cola if you don't help us recycle!":
This summer, there will be no classic marketing campaign for Coca-Cola, but a large-scale consumer campaign to collect more packaging and sort it better. The famous American soft drink brand has just announced the launch of a new pro-recycling campaign: "Don't buy Coca-Cola if you don't help us recycle!". The idea is to give yourself a brand image that is concerned about the climate cause and responsible towards it. Indeed, a television spot, online and digital media as well as activations in various cities and during festivals will be dedicated to recycling.
#CODEWAHED: Vivo Energy launches an awareness campaign to raise awareness of the Highway Traffic Act:
The Dutch company Vivo Energy, the exclusive licensee for the production and marketing of Shell products in Africa, has just announced the launch of a new awareness campaign called #CODEWAHED, for compliance with traffic regulations. Indeed, this new campaign was unveiled to remind us that a single highway code must be respected for the safety of all citizens. Vivo Energy wants to raise awareness among as many people as possible to limit the tragedies of the road.
Renault lowers the price of its ZOE when pollution increases:
In Bucharest, Romania, Renault has launched a rather surprising new campaign aimed at reducing the price of its electric cars in real time in response to pollution. The French car manufacturer has just installed a giant billboard called "DisCO2unt". Its principle is simple: when air pollution increases in Bucharest, the price of the Renault ZOE drops. It is then sufficient for the interested parties to block this price, by making an online reservation. "The Renault ZOE then becomes very affordable, just when the city needs it most," explains a Renault representative. The aim of this campaign is not only to demonstrate to the Romanian population that an electric car can be affordable, but also to give interested parties the benefit of great promotions.
Walmart announces a delivery service directly in the fridge:
In order to compete with Amazon in the field of home delivery, American supermarket giant Walmart will launch a new delivery method this fall called "InHome". This is a new service for delivering food products directly to consumers' refrigerators. "This new service is designed to help customers save time and offer another convenient choice for shopping," says Walmart's chief e-commerce executive, Marc Lore, in a statement. To do this, consumers simply place a grocery order by choosing the home delivery option. An employee of the company is in charge of collecting the products. On the day chosen for delivery, thanks in particular to a portable camera that the customer can consult, the employee will store milk, eggs and any other product directly in the refrigerator in the "most efficient" way.
