Fresh Film is redefining the art of content production with a bold and innovative approach that meets the demands of today’s fast-paced, multi-channel media landscape. The company’s recent supershoot for Dove Intensive Repair, in collaboration with VML London and Singapore, stands as a model of efficiency, creativity, and strategic execution.
Filmed in Bangkok and coordinated by Fresh Film’s local production hub, the supershoot united a powerhouse of talent. Damien Krisl directed the hero TV spots, Luiza de Moraes crafted engaging social media content, and Dennis Leupold delivered striking still photography — all operating in perfect harmony.
What set this production apart was its multi-unit structure. Five dedicated teams — spanning TV, social media, stills, product, and application footage — worked simultaneously on-site. This approach allowed the production to build a comprehensive asset library in a single, tightly run shoot, supported by a crew of over 250 professionals.
The result: high-quality, platform-optimized content delivered at scale, with consistent branding and storytelling across every touchpoint.
“Supershoots are how we make creative work harder and go further,” explains Richard Carter-Hounslow, managing director of Fresh Film. “It’s all about delivering consistency and scale without losing what makes an idea great in the first place.”
The campaign highlights how blending creative direction with logistical precision can generate maximum impact — a formula Fresh Film is pioneering to meet the evolving needs of global brands. As content demands rise and attention spans shrink, the supershoot model may well become the gold standard in modern advertising.
