At the crossroads of technology, regulation and public perception, ride-hailing platforms are redefining urban mobility across emerging markets. In this interview, Fatine Bennani Meziane, Regional Lead for the Maghreb and Country Representative for Morocco at inDrive, shares her vision of responsible growth, transparent dialogue with regulators and the role platforms can play in building sustainable, inclusive mobility ecosystems in Morocco.
How long have you been working at inDrive, and what is your role in the company?
I became part of inDrive in July 2025, and I now hold the positions of Regional Lead for the Maghreb and Country Representative for Morocco. My responsibilities include overseeing the activities of all departments — from operations and marketing to regulatory affairs, product, finance, and support — to drive stable and long-term business growth in the region.
inDrive operates in a unique regulatory position, as its activities are not fully legalized. Does this affect how you promote yourself? What factors do you need to take into account in your communications?
Technological innovation in mobility often develops faster than regulatory frameworks anywhere in the world. This is a natural process, and we fully respect the role of government institutions in guiding new sectors toward clear and effective regulation.
Ride-hailing is one of the many modern mobility solutions that have emerged thanks to digitalization, and we are committed to working constructively within the evolving regulatory landscape.
Our operations in Morocco strictly follow the existing legal requirements. We are transparent in how we work: we comply with our fiscal obligations, maintain a local office, participate in public discussions, and engage with various stakeholders — including by giving this interview.
Today, inDrive operates in 48 countries around the globe, including across the Maghreb region. As regulatory frameworks for ride-hailing continue to develop internationally, we are fully ready to support local authorities in shaping a model that aligns with Morocco’s priorities and public interests.
Your service is often mentioned negatively in the media. How do you handle media crises and manage reputational risks?
We take all public concerns seriously and aim to address questions openly and responsibly. For us, transparency is the foundation of trust. Whenever issues arise, we make every effort to provide clear explanations and share factual information with users, partners, and the media.
We also see positive dynamics: more people are gaining first-hand experience with the service, many taxi drivers choose to collaborate with us as partners, and public understanding of how our platform works continues to grow.
As an official taxpayer with local operations in Morocco, we remain committed to contributing constructively to the economy and to the communities we serve.
How closely do you interact with regulatory authorities, and to what extent do you align your development strategy with them? How frequently do you communicate with regulators?
We maintain a fully transparent and collaborative dialogue with regulatory institutions. We proactively share information about our operations whenever needed, and we also respond to requests from authorities who seek to better understand how ride-hailing is regulated in other countries.
We value these exchanges and appreciate the thoughtful, balanced approach taken by Moroccan institutions as they explore the future of the mobility sector. Our goal is to support this process by offering our experience, technical expertise, and global perspective in a constructive manner.
What news or key developments should we expect from inDrive in 2026?
In 2026, our priorities in Morocco are to enhance ride quality and safety — which remains our top priority — while supporting local communities by reinvesting part of our revenue. We plan to run various initiatives around the excitement generated by football events, place greater focus on expanding services in smaller cities, and further develop intercity transportation. At the same time, we aim to serve local residents effectively and assist regulators in creating a transparent and well-regulated transportation sector.
