Boots has officially launched its 2025 festive campaign, “Gift Happily Ever After”, inviting consumers to rediscover the magic of thoughtful gifting. Conceived by VML and directed by DOM&NIC, the campaign blends the charm of classic fairytales with the energy of the modern high street, positioning Boots once again as a destination for meaningful beauty gifts.
The hero of the campaign is none other than Puss in Boots, faced with a familiar holiday challenge: finding last-minute presents ahead of the Snow Queen’s Ball. A quick consultation with his trusty magic mirror inspires him to embark on an unexpected journey—from a snowy fairytale kingdom straight to a bustling UK high street and into a Boots store.
Inside, a Beauty Specialist guides him through the perfect selection of gifts for his friends: the Shark Glam 5-in-1 Hot Tool for Rapunz, a No7 Pro Artist Lip Duo for Snowy, Carolina Herrera’s Good Girl perfume for Cinders, and a No7 cordless mirror for Prince Charming. The group then makes their way to the ball—where even the Snow Queen receives a thoughtful surprise.
The advert, shot in the UK and brought to life through CGI and live-action, is set to the soundtrack Girls on Film by Duran Duran. It will premiere on Boots’ social channels at 7:00 AM on 4 November, before airing that evening on ITV during The Martin Lewis Money Show. The multi-channel campaign will run across TV, cinema, OOH, print, digital, social media and audio for eight weeks.
This year, Boots is expanding its media presence with new inventive placements, including geotargeted ads through CityMapper, in-app visibility on Snapchat Map, and immersive formats in Westfield’s Eat Street window mall lifts. The retailer will also sponsor the Capital Jingle Bell Ball and reprise its partnership with Glide at Battersea Power Station.
Through innovative digital formats—such as a TikTok-first push and a YouTube masthead—the campaign aims to reach over 53 million people, with OOH alone delivering more than 80 million impressions.
Crafted in collaboration with The Pharm, led by VML, and supported by WPP Media, Hogarth and Ogilvy PR, the campaign blends strategy, storytelling and data to anchor Boots’ positioning as the go-to destination for beauty gifting this Christmas.
