Carmoola, the digital car finance disruptor, has unveiled its latest advert, Show Me The Moola, created in collaboration with creative agency 10 Days. The campaign reimagines the famous “Show me the money!” moment from Jerry Maguire, adapting it to a modern car buying experience where confidence comes from sorting finance upfront.
The 30-second film, now airing across linear TV, BVOD/streaming platforms and YouTube, features a buyer guided by a voice from the Carmoola app. As her finance is approved, she strides into the dealership with assurance, paying directly from her phone. The message is clear: with Carmoola, customers know their budget before they set foot on the forecourt.
Music plays a central role in the campaign. The bespoke track acts as a sonic rallying cry, embedding the idea of demanding “the moola” in viewers’ minds. Designed as a memorable audio cue, the soundtrack underscores the brand’s playful yet empowering identity.
The campaign comes at a pivotal moment. The traditional car finance industry faces scrutiny, with regulators preparing a consultation on a compensation scheme in October. Carmoola positions itself as the antidote to outdated practices, offering transparency, speed and simplicity. Through its app, users can arrange a budget within minutes, shop with clarity, and complete their purchase stress-free.
“Car buying should feel exciting, not stressful,” said Aidan Rushby, founder and CEO of Carmoola. “With our platform, customers can walk into a dealership already knowing what they can afford. This campaign amplifies that empowerment, turning the finance-first model into something memorable and fun.”
George White, co-founder and CEO of 10 Days, added: “We wanted a cultural reference everyone knows and a soundtrack people can’t forget. The app’s voice becomes a co-driver for smarter car buying, while the music makes the message stick.”
With Show Me The Moola, Carmoola continues to build its profile in the UK market, investing in growth and positioning itself as a fresh alternative to the traditional car finance model.
