For the launch of its new whole body deodorant, Dove is celebrating real women through an artistic and nature-inspired campaign titled “Smell Beautiful Everywhere.” Produced for the European market, the film reflects a renewed vision of beauty that is both inclusive and authentic — values that have long defined the brand.
To bring this creative idea to life, Dove collaborated with the London-based post-production studio UNIT, which handled the visual effects, colour grading, and sound design of the campaign. The short film features women surrounded by delicate floral arrangements, symbolizing both the freshness of the product and the diversity of natural beauty.
According to Wil Male, VFX producer at UNIT, the challenge was to elevate the aesthetics of the shoot without altering its organic tone. “We wanted to preserve the intimacy and softness of the images while enhancing the presence of the flowers. The goal was to make the beauty of these women the heart of the story,” he explained.
The studio’s visual effects teams designed animated floral compositions that blend seamlessly with the real footage, while colourist Denny Cooper refined the overall palette — keeping Dove’s iconic white universe, but adding vibrant contrasts to highlight the natural glow of the skin. The sound design, overseen by Jamie Thomas, brings a gentle and immersive dimension to the film.
More than a commercial launch, this campaign marks a new creative chapter for Dove. The brand uses this visual poetry to reaffirm its message: beauty is not about perfection, but about self-confidence and authenticity.
Through the interplay of art, technology, and emotion, “Smell Beautiful Everywhere” captures what Dove has always stood for — real women, real stories, and the beauty that comes naturally.
