Fanatics Casino has unveiled a new advertising campaign featuring actor Patrick Schwarzenegger, developed in partnership with Anomaly and OBB Media. The spot extends the brand’s successful “Explained by” series, which began with athlete Livvy Dunne for Fanatics Sportsbook, and now ventures into the world of online casinos.
In the ad, Schwarzenegger invites players to escape into a playful world with one simple action: spin. Using humor and self-deprecation, he breaks down FanCash Spins — Fanatics Casino’s daily free-to-play game offering more than $100,000 in rewards — while literally spinning himself on screen.
The campaign targets slot players, the largest and most passionate segment of U.S. online casino users. Fully integrated, the rollout includes linear and connected TV, video platforms, radio, podcasts, and digital channels.
“I’ve done some weird stuff on set before, but spinning in circles for hours is near the top of the list,” joked Patrick Schwarzenegger. “Luckily, that’s the spirit behind FanCash Spins: simple, fun, and rewarding.”
For Fanatics Casino, the goal is clear. “Our vision is to become the preferred choice for slot players by setting a new standard for experience, innovation, and rewards,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
By combining star power, humor, and accessibility, Fanatics Casino aims to stand out in the highly competitive online gaming market.
